The Blog
How to Build Your Author Platform
Whether you're published or not, the idea of building an author platform can be intimidating. These 4 steps make it doable, even for reluctant marketers.
How to Find the Anchor for Your Copy
What copy should I write on my homepage? How do I sound different from the competition? You need to anchor your copy in the universal to make it resonate.
How to Redesign Your Author Website
It can be overwhelming to redesign your website, let alone create one from scratch. But if you start with your audience you'll simplify the process and end up with a compelling website.
Take stock and gain clarity in your marketing
If we want to get heard on the Internet, we have to be busy saying things. Right? Wrong. Good marketing comes from a good plan, which starts with an audit. Take the time to take stock and you'll gain clarity for the next step in your marketing. #marketing #marketingplan #authorplatform
Don’t leave your marketing to the last minute
There's no shortage of ideas for marketing your book. What you'll be short on is time. Don't leave marketing to the last minute. Follow these tips instead. #marketing #booklaunch #authorplatform
10 Things to Love About Marketing
If you don't enjoy promoting your work, let this list of 10 things to love about marketing persuade you that marketing can be fun, varied and creative. #marketing #authorplatform #writerplatform
10 things we hate about marketing
Sometimes marketing our work is hard. Don't let that stall you. Here are 10 things we hate about marketing and how to deal with them. #marketing #authorplatform #writerplatform
My secret to staying motivated with marketing
What do summer camp and marketing have in common? Just like kids need help moving out of their comfort zone, we need help moving out of our comfort zone with marketing. But that doesn't mean you need to leap. Read the blog to find out my secret to staying motivated when marketing gets you down.
6 Steps to an Awesome Author Bio
Not sure where to start with your author bio? Rule 1: don't start with yourself! Follow these 6 steps for an author bio which resonates with your audience. #authorplatform #writerplatform #authorbio #copywriting #authorbrand
How to create a compelling book landing page
One of the most important pages on an author's website is the book page, but the options can be overwhelming. Here are 9 elements to take your book page from OK to great.
Change your message to suit your medium
You can't just repost content from one platform to another. The medium you choose impacts the way you have to communicate our message. You unlock considerably more impact when you take the time to tailor your message to your medium.
5 benefits to marketing before your book launch
You got into writing to write, not sell. You spent all your energy crafting a beautiful story. There was no time for marketing. But ignoring marketing, or waiting until your book launch will leave you disappointed. Start marketing early and you'll gain strong relationships and find what works before it's too late. #bookmarketing #authorplatform #booklaunch #bookpromotion #writerplatform
How to Write Better Copy for Authors
You're an author but writing copy for your website is a different story. Read Sarah Sambles' blog post for 5 ways to write better copy for your website or social media.
Why professional photos will make you stand out
As writers we may love words, but people are attracted to your website and posts by more than text. Professional photos communicate your personality, tell a story and help you stand out. It's a worthwhile investment. #authorplatform #bookmarketing #branding #photoshoot
How to write webpages people want to read
What makes the difference between a functional site and website copy people want to read? Make sure your copy says, "I hear you, I understand, I can help." #marketing #copywriting #websitecopy
Why I didn’t buy a book
I love browsing bookstores with crammed shelves. But it's easy to leave without buying a book. There's too much choice. Help your reader by just picking one thing. #marketing #bookmarketing
Why Writers Need a Social Media Plan
Feeling frustrated after spending hours on social media but not actually engaging with your readers? Loved my conversation with Kerry Jones where she walked me through a social media strategy. #bookmarketing #socialmedia
It’s never too early to start marketing
Writers often wait until they have a publication date to start planning their marketing. That's a mistake. One great early marketing activity is engaging beta readers.
How to define your writer brand
You may have a niggling sense brand is important for a writer, but what does it really mean? Here are 3 elements to a writer's brand. #brand #writingcommunity #marketing