How to Write Copy That Sounds Like Your Customer
If you’ve ever stared at [...]
Business Messaging Coaching for Solopreneurs: How a Food Writer Found Clarity and Confidence to Launch Successfully
Discover how business messaging coaching transformed a stuck food writer into a confident solopreneur who launched her dream business.
Brand Messaging Framework for Solopreneurs: How To Connect With Your Audience
Discover my simple 3-step brand messaging framework for solopreneurs so you can write authentic words that resonate with your audience.
How to Build Your Author Platform
Whether you're published or not, the idea of building an author platform can be intimidating. These 4 steps make it doable, even for reluctant marketers.
How to Find the Anchor for Your Copy
What copy should I write on my homepage? How do I sound different from the competition? You need to anchor your copy in the universal to make it resonate.
How to Redesign Your Author Website
It can be overwhelming to redesign your website, let alone create one from scratch. But if you start with your audience you'll simplify the process and end up with a compelling website.
Take stock and gain clarity in your marketing
If we want to get heard on the Internet, we have to be busy saying things. Right? Wrong. Good marketing comes from a good plan, which starts with an audit. Take the time to take stock and you'll gain clarity for the next step in your marketing. #marketing #marketingplan #authorplatform
Don’t leave your marketing to the last minute
There's no shortage of ideas for marketing your book. What you'll be short on is time. Don't leave marketing to the last minute. Follow these tips instead. #marketing #booklaunch #authorplatform
10 Things to Love About Marketing
If you don't enjoy promoting your work, let this list of 10 things to love about marketing persuade you that marketing can be fun, varied and creative. #marketing #authorplatform #writerplatform
10 things we hate about marketing
Sometimes marketing our work is hard. Don't let that stall you. Here are 10 things we hate about marketing and how to deal with them. #marketing #authorplatform #writerplatform