How to Build Your Author Platform
Whether you're published or not, the idea of building an author platform can be intimidating. These 4 steps make it doable, even for reluctant marketers.
How to Find the Anchor for Your Copy
What copy should I write on my homepage? How do I sound different from the competition? You need to anchor your copy in the universal to make it resonate.
How to Redesign Your Author Website
It can be overwhelming to redesign your website, let alone create one from scratch. But if you start with your audience you'll simplify the process and end up with a compelling website.
Take stock and gain clarity in your marketing
If we want to get heard on the Internet, we have to be busy saying things. Right? Wrong. Good marketing comes from a good plan, which starts with an audit. Take the time to take stock and you'll gain clarity for the next step in your marketing. #marketing #marketingplan #authorplatform
Don’t leave your marketing to the last minute
There's no shortage of ideas for marketing your book. What you'll be short on is time. Don't leave marketing to the last minute. Follow these tips instead. #marketing #booklaunch #authorplatform
10 Things to Love About Marketing
If you don't enjoy promoting your work, let this list of 10 things to love about marketing persuade you that marketing can be fun, varied and creative. #marketing #authorplatform #writerplatform
10 things we hate about marketing
Sometimes marketing our work is hard. Don't let that stall you. Here are 10 things we hate about marketing and how to deal with them. #marketing #authorplatform #writerplatform
My secret to staying motivated with marketing
What do summer camp and marketing have in common? Just like kids need help moving out of their comfort zone, we need help moving out of our comfort zone with marketing. But that doesn't mean you need to leap. Read the blog to find out my secret to staying motivated when marketing gets you down.
6 Steps to an Awesome Author Bio
Not sure where to start with your author bio? Rule 1: don't start with yourself! Follow these 6 steps for an author bio which resonates with your audience. #authorplatform #writerplatform #authorbio #copywriting #authorbrand
How to create a compelling book landing page
One of the most important pages on an author's website is the book page, but the options can be overwhelming. Here are 9 elements to take your book page from OK to great.