Want to grow your audience? You need engaging copy!


Let’s get your  brand story  clear so your audience pays attention

Ever find yourself stumbling when someone asks what you do? You know what you do, but when you try to summarize it you find yourself fumbling, going round in circles. Even your best friend looks confused when you test your elevator pitch on them.

You’ve spent 1000s of dollars and countless hours on online courses. You’ve bought the best books, but you struggle to find your voice. You try a new tagline, you experiment with email subject lines, but nothing sticks. Your business isn’t growing.

You feel overwhelmed and muddled. Maybe you should just give up.

Do you have anything of value to offer anyway?

You do. It’s called your brand story … and when it’s clear your audience listens.

I help coaches and writers get to the heart of their brand story with language their customers speak.

What do you need?

“Sarah guided me through a total re-think of how I present myself: my identity, my genre, my writing style, the keywords. Her ability to listen proved valuable in creating an effective bio. With her guidance, I re-wrote it until we were both satisfied. I highly recommend Sarah. Five of five stars!”

Bob Gillen, Author

Trade hesitation for confidence

“I’m not sure what to say.” I know how you feel. Because I’ve been there, and because this is what every client tells me. Want to know why? Because it’s HARD distilling your brand story to its essence. It’s a complex, personal process.

But there is hope.


Imagine the transformation if you had …

a compelling elevator pitch

clarity on the unique value you offer

words that resonate with your audience

Your customer is the key to your brand story

Before you write another social media post, take a step back and ask if your brand story is clear. Because if you’re not clear on what you do, your audience won’t be either. And a confused customer doesn’t click the buy button.

You need to shift your mindset and start thinking about your customer first. You need to dig deep into what they’re crying out for. Then, and only then, do you look at what motivates you, to connect your vision with your customer’s world. The last step is understanding what words to use to take your customers on an emotional journey towards transformation.

Is this really the key to growth?

Listen to the transformation clients experienced once they clarified their brand story.

Still not sure? Contact me


By digging into her customer’s struggle, Jen was able to write and launch her coaching website, which quickly started gaining her new inquiries on a weekly basis.

Why? Because, clients say, it is clear. “I am where I am today because of Sarah’s smart, clear, encouraging guidance and in-depth knowledge.”

Jen Braaksma, Coach & author

Why trust me with your brand story?

Good question.

One, because I’ve done this for 20+ years, with numerous clients, over and over again. Clients come to me wanting a new website, a launch plan, jacket copy, but the first challenge we stumble across is nailing down what they’re really about.

Two, because I’ve been there. I run my own business as a writer and coach. Even though I’ve done marketing school, I know what it’s like to go round in circles with your brand story, trying to put your finger on what makes you different and why someone should pick you. I’m an empathetic listener and a strategic thinker so I’ll help you figure out what your audience needs and how your unique spark will resonate with them.

“Her caring teaching style will give you business confidence, and her encouragement and enthusiasm are contagious. Hire Sarah Sambles if you want quality, superlative work.” 

Marie-Claire Thauvette, Coach & author



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