How to Build Your Author Platform
Whether you're published or not, the idea of building an author platform can be intimidating. These 4 steps make it doable, even for reluctant marketers.
How to Find the Anchor for Your Copy
What copy should I write on my homepage? How do I sound different from the competition? You need to anchor your copy in the universal to make it resonate.
6 Steps to an Awesome Author Bio
Not sure where to start with your author bio? Rule 1: don't start with yourself! Follow these 6 steps for an author bio which resonates with your audience. #authorplatform #writerplatform #authorbio #copywriting #authorbrand
How to create a compelling book landing page
One of the most important pages on an author's website is the book page, but the options can be overwhelming. Here are 9 elements to take your book page from OK to great.
Change your message to suit your medium
You can't just repost content from one platform to another. The medium you choose impacts the way you have to communicate our message. You unlock considerably more impact when you take the time to tailor your message to your medium.
How to Write Better Copy for Authors
You're an author but writing copy for your website is a different story. Read Sarah Sambles' blog post for 5 ways to write better copy for your website or social media.
How to write webpages people want to read
What makes the difference between a functional site and website copy people want to read? Make sure your copy says, "I hear you, I understand, I can help." #marketing #copywriting #websitecopy
Free Marketing Workshop For Writers
Are you a writer looking to find more readers? Join [...]
Does sales have to be pushy Part Two
In my discussions with writers, a major concern they have [...]
Five steps to great web content
You’re a writer who needs content for your website, a [...]