Why I didn’t buy a book
I love browsing bookstores with crammed shelves. But it's easy to leave without buying a book. There's too much choice. Help your reader by just picking one thing. #marketing #bookmarketing
Why Writers Need a Social Media Plan
Feeling frustrated after spending hours on social media but not actually engaging with your readers? Loved my conversation with Kerry Jones where she walked me through a social media strategy. #bookmarketing #socialmedia
It’s never too early to start marketing
Writers often wait until they have a publication date to start planning their marketing. That's a mistake. One great early marketing activity is engaging beta readers.
How to define your writer brand
You may have a niggling sense brand is important for a writer, but what does it really mean? Here are 3 elements to a writer's brand. #brand #writingcommunity #marketing
Do writers need a brand?
BRANDING FOR WRITERS, PART ONE Marketers have thrown the term [...]
How to alienate your readers
One of the biggest questions from authors is how to [...]
Sign a marketing contract with yourself
As I watched Coach Carter recently, I was struck that [...]
Help! I’m not ready for the New Year
What to do when January comes too soon It’s the [...]
Make bite-sized New Year’s resolutions
I’ve noticed we usually start out energetic and curious when [...]
Set goals based on where you’re at
Set goals based on where you're at Sounds simple, but [...]