Not sure where to start with your author bio? Rule 1: don't start with yourself! Follow these 6 steps for an author bio which resonates with your audience. #authorplatform #writerplatform #authorbio #copywriting #authorbrand
One of the most important pages on an author's website is the book page, but the options can be overwhelming. Here are 9 elements to take your book page from OK to great.
You can't just repost content from one platform to another. The medium you choose impacts the way you have to communicate our message. You unlock considerably more impact when you take the time to tailor your message to your medium.
You got into writing to write, not sell. You spent all your energy crafting a beautiful story. There was no time for marketing. But ignoring marketing, or waiting until your book launch will leave you disappointed. Start marketing early and you'll gain strong relationships and find what works before it's too late. #bookmarketing #authorplatform #booklaunch #bookpromotion #writerplatform
You're an author but writing copy for your website is a different story. Read Sarah Sambles' blog post for 5 ways to write better copy for your website or social media.
As writers we may love words, but people are attracted to your website and posts by more than text. Professional photos communicate your personality, tell a story and help you stand out. It's a worthwhile investment. #authorplatform #bookmarketing #branding #photoshoot
What makes the difference between a functional site and website copy people want to read? Make sure your copy says, "I hear you, I understand, I can help." #marketing #copywriting #websitecopy
I love browsing bookstores with crammed shelves. But it's easy to leave without buying a book. There's too much choice. Help your reader by just picking one thing. #marketing #bookmarketing
Feeling frustrated after spending hours on social media but not actually engaging with your readers? Loved my conversation with Kerry Jones where she walked me through a social media strategy. #bookmarketing #socialmedia
Writers often wait until they have a publication date to start planning their marketing. That's a mistake. One great early marketing activity is engaging beta readers.
