How to Build Your Author Platform
Whether you're published or not, the idea of building an author platform can be intimidating. These 4 steps make it doable, even for reluctant marketers.
Take stock and gain clarity in your marketing
If we want to get heard on the Internet, we have to be busy saying things. Right? Wrong. Good marketing comes from a good plan, which starts with an audit. Take the time to take stock and you'll gain clarity for the next step in your marketing. #marketing #marketingplan #authorplatform
Don’t leave your marketing to the last minute
There's no shortage of ideas for marketing your book. What you'll be short on is time. Don't leave marketing to the last minute. Follow these tips instead. #marketing #booklaunch #authorplatform
10 Things to Love About Marketing
If you don't enjoy promoting your work, let this list of 10 things to love about marketing persuade you that marketing can be fun, varied and creative. #marketing #authorplatform #writerplatform
10 things we hate about marketing
Sometimes marketing our work is hard. Don't let that stall you. Here are 10 things we hate about marketing and how to deal with them. #marketing #authorplatform #writerplatform
My secret to staying motivated with marketing
What do summer camp and marketing have in common? Just like kids need help moving out of their comfort zone, we need help moving out of our comfort zone with marketing. But that doesn't mean you need to leap. Read the blog to find out my secret to staying motivated when marketing gets you down.
5 benefits to marketing before your book launch
You got into writing to write, not sell. You spent all your energy crafting a beautiful story. There was no time for marketing. But ignoring marketing, or waiting until your book launch will leave you disappointed. Start marketing early and you'll gain strong relationships and find what works before it's too late. #bookmarketing #authorplatform #booklaunch #bookpromotion #writerplatform
Why I didn’t buy a book
I love browsing bookstores with crammed shelves. But it's easy to leave without buying a book. There's too much choice. Help your reader by just picking one thing. #marketing #bookmarketing
It’s never too early to start marketing
Writers often wait until they have a publication date to start planning their marketing. That's a mistake. One great early marketing activity is engaging beta readers.
Sign a marketing contract with yourself
As I watched Coach Carter recently, I was struck that [...]