I’m convinced your brand messaging is one of the core foundations to the success of your work; it can make the difference between a customer and a cynic. For over 20 years I’ve enabled numerous entrepreneurs and businesses find the heart of their story, create meaningful brands and get their message in front of the right people. And I’m here to help you speak your customer’s language and get to the heart of your story.

Why do I think your brand story is so crucial? I started my career as a marketing consultant back in 1999, advising global technology companies on their marketing and PR strategy. After having kids I went freelance, working with clients from industries as varied as non-profit, services, education, construction, real estate, retail, senior living. I offered strategic marketing, PR, branding, copywriting, website direction and content creation.

Then, in 2012, while still freelancing, I started writing my first children’s fiction book. As I embarked on this fiction-writing journey, I quickly became aware of my need for a community. I signed up for all the writers’ groups and conferences I could. I was desperate to find others who understood the excitement and frustration of the craft.

So, when a friend put me in touch with a YA writer, I jumped at the opportunity to meet for coffee. Afterwards I couldn’t get to sleep, and it wasn’t because of the coffee. It was because a possibility was buzzing. In sharing our experiences, I realized this writer had the same struggles as all the other writers I was meeting. She loved the writing, but she hated the marketing. She’d invested in her craft, put in the hours and nearly completed her manuscript, but she was dreading the moment when she had to start putting it out there. As we chatted, I had a light bulb moment. I had helped big corporations figure out how to get their products, messages and services in front of potential customers. I’d studied marketing. I’d gained a qualification in public speaking. I’d spent time teaching.